Halo Hair Club
A salon brand that started from a gold stock logo and ended up with something it could own.
The brief
Halo Hair Club needed a full front-of-house identity: a logo, a set of Instagram highlight covers and a website that matched the standard of the work in the chair.
The reference the salon arrived with was a gold-gradient hair-profile logo of the kind you’ll find on any stock site. Understandable — it looks ‘salon’ — but nothing about it was theirs.
The challenge
Look premium without looking like every other salon. Gold gradients and flowing silhouettes are the category default; the identity had to keep the femininity and lose the cliché.
The system also had to stretch: a circular brandmark for a profile picture, a wordmark for the shopfront, nine highlight covers and a website, all reading as one brand.
The approach
01 / 04- 01
Discovery
We began from the salon’s own inspiration board to understand what it was responding to — softness, a female profile, a sense of polish.
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Concepts
Three rounds explored the line-art profile: first as gold line work in a circle, then with a handwritten name inside, then as a solid gold disc with the figure knocked out.
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Refinement
The turning point was colour. Gold gave way to deep navy on cream — instantly more grown-up — and a bold retro script ‘Halo’ with ‘HAIR CLUB’ arched above it gave the name a voice.
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Rollout
Primary, secondary and brandmark versions, a one-page brand quick guide, a pattern, nine story-highlight covers and the website.
The identity
A circular brandmark of a woman in profile, hair flowing, a flower tucked behind her ear — paired with a retro script wordmark that feels warm rather than clinical.
Cream and deep navy replace the expected gold. Poppins handles everything else, keeping the site and the social covers consistent with the print.
The rollout
Packaging01
Packaging02The result
Delivered in under four weeks from first concept to final files, with the website live alongside.
The salon left with a two-colour system it can apply itself — from a jar label to a story cover — without drifting back towards the stock look it started from.
