Dynamix Detailing
A rebrand for a detailing business that had already tried several designers — and needed a mark that finally stuck.
The brief
Dynamix Detailing offers bespoke detailing for automotive, marine, aviation and event work. The logo it had was holding it back — and several attempts to replace it had already fallen flat.
The enquiry landed at eight in the morning. We replied in nine minutes, spoke that afternoon and had a quote out before the end of the day. Design started once the deposit was in, two days later.
The goal, in the client’s words and ours: something that feels fast, premium and memorable, and clean enough to work on a van, a phone screen and a business card.
The challenge
Two Ds, one mark. The obvious route — a monogram — is also the one most likely to end up abstract and unreadable.
It also had to survive a vehicle wrap. Anything too fine disappears on a moving van; anything too heavy looks like a budget sticker.
The approach
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Discovery
A same-day call, followed by the client’s own sketches. He was drawn to monogram work, so we started there rather than with a wordmark.
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Concepts
Version one was a block-letter mirrored ‘dp’. Version two widened the field to four directions — sharp and aggressive, refined flow, structured monogram, minimal and premium — each a different balance of aggression, movement and refinement.
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Refinement
Version four settled on a looped, mirrored D. Smooth curves against sharp angles read clearly as ‘DD’ without tipping into abstraction; wide letter-spacing in ‘DETAILING’ gave the lockup its calm.
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Rollout
Primary logo, secondary wordmark and brandmark in four colourways and six file formats, business cards, an eight-page brand guideline, a T-shirt print and a Dibond sign for the unit.
The identity
A custom monogram built from two mirrored D forms. The curves carry the movement of a freshly detailed panel; the angles keep it feeling engineered rather than decorative.
Near-black navy and off-white do the heavy lifting, with a single cyan accent reserved for highlights. MuseoModerno headings sit against Open Sans body copy — modern, not trendy.
The rollout
Signage01
Stationery02
Signage03
Logo04The result
From first email to signed contract took two days; from deposit to final files, around ten weeks including revision rounds.
A month after handover the client came back for signage — the surest sign a mark is working is when it starts turning up on the building.
