One document that keeps your brand consistent.
How your brand looks and behaves, captured in a single guide — so every menu, post, sign and business card feels like it came from the same place.
Everything, spelled out.
- 01Logo family — primary, secondary and brandmark, with usage rules
- 02Colour palette with exact values for print and screen
- 03Typography styling — typeface pairing and hierarchy
- 04Brand assets — patterns and supporting graphics
- 05Applications — your branding shown in real-world use
- 06Photography direction for imagery
- 07Delivered as a single high-resolution document you can hand to any designer, printer or developer
Made for businesses that want to be remembered.
For businesses that have a logo, or are commissioning one, and want to stop it drifting every time someone new touches it. Most clients pair it with Logo Design so the two are built together. Sylex Design is based in Waterlooville, Portsmouth, and works with businesses across the UK and worldwide.
Seen in the wild.
Three steps. No surprises.
We reply to every enquiry within 24 hours.
- 01
Talk
A quick call to understand your business, then a clear proposal with a fixed price.
- 02
Design
Concepts, then refinement with you until it’s right.
- 03
Deliver
Every file you’ll need, in every format — and we’re still here afterwards.
The things people ask.
Do I need a logo first?
Yes — the guide documents an identity, so there has to be one. Most clients commission the logo and the guide together.
Who is the guide for?
You, and anyone who touches your brand: printers, sign-makers, whoever runs your social media, your web developer. It answers their questions before they ask.
Can it be updated later?
Yes. As your brand grows — new colourways, new applications — updates are quoted as they come.
Will my guide be shared publicly?
Once your brand has launched, yes — we share completed brands on our Instagram, and the guide usually features in that carousel alongside the rest of the work. If any part of it needs to stay private, tell us and it will.
“Working with Sylex Design was a fantastic experience from start to finish. The logo and social media graphics are exactly what I was hoping for — clean, creative, and completely on-brand.”
— Kaitlyn Morris, Google review